EXPERTISE
See economics, business and strategy as one connected system.
I work across the relationships that shape value, resources, incentives and decisions—turning complex problems into clearer structures for action.
Three connected areas of expertise
Each area has its own lens, but real-world problems often move across all three.
SIGNATURE PILLAR
Economic System Design
Understanding and designing the relationships among actors, resources, value and money flows, incentives and decision mechanisms.
BUSINESS MODEL
Business Model Design
Designing and revisiting how a business creates, delivers and captures value within its wider system.
STRATEGY
Strategy
Turning complexity, uncertainty and competing options into clear choices, priorities and action.
How the pieces connect
Economic and business outcomes rarely come from one layer alone. Resources, incentives, business models and strategic choices continuously influence one another.
Start with the problem
Choose the situation you are trying to understand; the relevant expertise follows from the problem.
Business model no longer works
Business Model Design
Growth creates new complexity
Economic Systems + Business Model
Important decisions are fragmented
Strategy
A change in one part disrupts another
Systems Thinking
Too many choices, no clear direction
Strategy
The economic logic is unclear
Economic System Design
04 · METHOD
How I work on a complex problem
The exact tools vary by context; the sequence keeps the work grounded in the problem, the system and the decision.
Knowledge by expertise
Explore the research, frameworks and case-based material connected to each area.
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